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Author: Glenn Zimmerman

“That is amazing!” A visceral reaction to a conversation I had about 6 months ago. I have been friends with Richie Etwaru and Michael DePalma for years. We’ve done TEDx talks and worked together on some personal ventures, but most importantly we are friends and collective fans. There are few people I know who get my brain working faster than these two. And I always love the dialogue and

As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform has become a necessary and useful tool to manage, optimize, measure content, and learn about different audiences. Outline Your Needs First There are many platforms from which to choose: Wistia, Vimeo, Kaltura, Brightcove, Limelight to name a few. But before you commit to one you’ve got to

Seldom has the road to fame and fortune been so well paved as it is for those businesses that will drive the VR revolution. The signs are all there. The direction is clear. A wealth of virtual reality induced business opportunities lie just ahead, And there really are few limits. From gaming to healthcare to business meetings and beyond, virtual reality stands poised to touch every area of

Many salespeople would love to have an assistant — a supporting team member to help them be more efficient, helpful, and effective. You know, a useful sidekick to improve their ability to connect with customers and make more sales. That’s exactly what you get when you use video. Video enables salespeople and businesses to connect with customers in a more experiential way. Think about it. With a

The future holds many unknowns. But the world of video is a different story. Gather around as we take a look into our Mad Bear Crystal Ball – which no surprise resembles our new Nokia OZO Virtual Reality camera. Take a minute or two to read Mad Bear’s predictions for the world of video in 2017. 360 Video/Virtual Reality will be THE dominant buzz technology of the Year. 3D video, mobile

Your video is up and running, you’re starting to rack up views. What’s next? How do you actually measure the success of your video project? Before you start measuring your video’s success, you must define what success means to you and your business. Hopefully, you set up a goal for your video project when you were creating your content. And you kept that goal in mind