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Author: Glenn Zimmerman

So you have this incredible video. You sent it out to your internal teams, encouraged everyone to share, uploaded it to YouTube and now you wait. You wait for the marketing fame to roll in. You wait some more. Unfortunately, each time you obsessively check, your view count wasn’t nearly as impressive as you’d hoped and no one is sharing it. Don’t stress! After you’ve spent time, energy, and

I play chess with my son. He’s 8. And he’s pretty good. He’s beaten me fair and square a few times. It got me thinking. What’s his strategy? So I asked. His answer was simple: Keep the King Alive. Strategy doesn’t have to be complicated, but it has to work for YOU. We get into conversations with marketers all the time about their video and they usually start and end

Mad Bear co-founder Julian Williams was in Rio for the Olympics. This was his 4th Summer Games. After spending some time with gold medalist Jeff Henderson, he wrote this article. A slim figure is bent over at the waist, feet together, a slight bend in his knees, sinewy muscular arms hanging low, fingers twitching over the indigo strip beneath him. He taps the surface thrice, tap tap

Not too long ago I pulled off the impossible. A surprise party. Months and months of covert planning, secret phone calls and shady behavior all came together for one purpose: A Reaction. It was priceless. Watching raw emotion and excitement unravel as a result of something you had a hand in, is in a word: AWESOME. I’ll remember that moment always.   I get the same feeling when I sit in an audience

I have a kitchen table in my house. I love the table. It serves the purpose, but it’s old and kind of ugly (not in an antique way either). It still functions well, but someone decided it wasn’t up-to-date with current trends. Should I stain it? Repaint it? Is this a DIY project? Or should I save my time and just get a new one? You can think

This week thousands have flocked to the California desert to attend Coachella, while a very different crowd flocked to the desert in Nevada, to gather in Las Vegas for the Coachella and the Comicon of the broadcast industry all rolled into one, the 2016 National Association of Broadcasters trade show, known in our circles simply as, NAB. And while the buzz around Coachella 2016 has been

What do we want? Engagement! When do you want it? NOW! Interactive video is a perfect opportunity to provide customers with a dynamic experience when learning about a product, service, brand, idea, concept, etc… It’s like a custom-tailored suit. By enabling them to shape the way they consume your content, you can offer a more personal interaction with your brand and get them the most relevant information faster. Plus, you

You’ve probably heard people joke about human beings having a shorter attention span than goldfish, sadly it’s kind of true. If your content doesn’t capture a viewer’s interest in the right amount of time, they’ll move on to something else. We have to hold our audience very tight and not let them even think about moving, not even a tiny little inch (or pixel) from our content.   In one of Wistia’s video lengths