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Author: Glenn Zimmerman

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Many salespeople would love to have an assistant — a supporting team member to help them be more efficient, helpful, and effective. You know, a useful sidekick to improve their ability to connect with customers and make more sales. That’s exactly what you get when you use video. Video enables salespeople and businesses to connect with customers in a more experiential way. Think about it. With a

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The future holds many unknowns. But the world of video is a different story. Gather around as we take a look into our Mad Bear Crystal Ball – which no surprise resembles our new Nokia OZO Virtual Reality camera. Take a minute or two to read Mad Bear’s predictions for the world of video in 2017. 360 Video/Virtual Reality will be THE dominant buzz technology of the Year. 3D video, mobile

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Your video is up and running, you’re starting to rack up views. What’s next? How do you actually measure the success of your video project? Before you start measuring your video’s success, you must define what success means to you and your business. Hopefully, you set up a goal for your video project when you were creating your content. And you kept that goal in mind

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So you have this incredible video. You sent it out to your internal teams, encouraged everyone to share, uploaded it to YouTube and now you wait. You wait for the marketing fame to roll in. You wait some more. Unfortunately, each time you obsessively check, your view count wasn’t nearly as impressive as you’d hoped and no one is sharing it. Don’t stress! After you’ve spent time, energy, and

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I play chess with my son. He’s 8. And he’s pretty good. He’s beaten me fair and square a few times. It got me thinking. What’s his strategy? So I asked. His answer was simple: Keep the King Alive. Strategy doesn’t have to be complicated, but it has to work for YOU. We get into conversations with marketers all the time about their video and they usually start and end

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Mad Bear co-founder Julian Williams was in Rio for the Olympics. This was his 4th Summer Games. After spending some time with gold medalist Jeff Henderson, he wrote this article. A slim figure is bent over at the waist, feet together, a slight bend in his knees, sinewy muscular arms hanging low, fingers twitching over the indigo strip beneath him. He taps the surface thrice, tap tap

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Not too long ago I pulled off the impossible. A surprise party. Months and months of covert planning, secret phone calls and shady behavior all came together for one purpose: A Reaction. It was priceless. Watching raw emotion and excitement unravel as a result of something you had a hand in, is in a word: AWESOME. I’ll remember that moment always.   I get the same feeling when I sit in an audience

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I have a kitchen table in my house. I love the table. It serves the purpose, but it’s old and kind of ugly (not in an antique way either). It still functions well, but someone decided it wasn’t up-to-date with current trends. Should I stain it? Repaint it? Is this a DIY project? Or should I save my time and just get a new one? You can think