The Gift of Video. It’s the Gift That Keeps on Giving.
It's a time of reflection and thanks. This Thanksgiving the Mad Bear Team wishes to tell you why we are grateful for the most powerful tool: Video.
Mad Video Predictions for 2017
The future holds many unknowns. But the world of video is a different story. Gather around as we take a look into our Mad Bear Crystal Ball – which no surprise resembles our new Nokia OZO Virtual Reality camera. Take a minute or two to read Mad Bear’s predictions for the world of video in 2017. 360 Video/Virtual Reality will be THE dominant buzz technology of the Year. 3D video, mobile
The Joy of TEDx
Every day I find myself in the midst of a juggle between running a business and trying to be the best father/husband I can be. It is safe to assume many of you have a similar juggling act. I am not complaining. Simply stating facts. There is simply not enough time in a day. So that’s what makes life funny. When something comes up that hits a
Mad Bear Productions Wins Another Telly
The Mad Bear team is extremely proud to announce another trophy for our collective mantlepiece. We won a 2013 Telly Award for a video entitled “Chess and Insurance.” We produced the video for our client First Fidelity Brokerage, an insurance brokerage firm specializing in business needs. After hearing about the award, First Fidelity CEO Eugene B. Podokshik said, “The Mad Bear team googled me and saw that I was
Where Did the Name “Mad Bear” Come From?
Mad Bear Productions President Glenn Zimmerman answers the most commonly asked question we get about our brand.
LinkedIn Video Ads: Pros and Cons
The Mad Bear team recently did a test. We wanted to see if LinkedIn‘s new Video Ads platform would outperform LinkedIn’s standard ads (i.e. the ones that use a combination of an image and a little text). Both versions in our test used the same subject matter and were targeted to the same audience (i.e. geography, job title, etc). We actually did multiple versions of the non-video ad
How Businesses Can Use Their Video Stories for Marketing
Glenn Zimmerman, the president of video agency Mad Bear Productions, talks about the different ways a business can use its video stories to accomplish its marketing goals.
Speak to Your Audience with the Right Tone
A client recently asked us to produce a viral video that is funny. The only other direction was the video also had to tell the viewer how the client’s service works. Now this was a tall order and a fun challenge. Our leading concept involved turning the company’s logo into a mascot (i.e. a person in an animal costume), doing ridiculous things and than recording the
Online Video Return on Investment (ROI)
Online video is a proven way to draw more eyeballs to a business. More and more studies are showing the proof is in the numbers: higher website click through rates, longer amount of time engaged with a brand on a webpage and all age groups are watching. Glenn Zimmerman, the President of Video Agency Mad Bear Productions, talks about some of the tangible benefits of online video.
Video Storytelling Tip #1: People Remember What They Feel
Glenn Zimmerman, President of Mad Bear Productions, provides insight on how to make a message memorable using video. Do you have any reaction to this video?