Speak to Your Audience with the Right Tone
A client recently asked us to produce a viral video that is funny. The only other direction was the video also had to tell the viewer how the client’s service works. Now this was a tall order and a fun challenge. Our leading concept involved turning the company’s logo into a mascot (i.e. a person in an animal costume), doing ridiculous things and than recording the
Online Video Return on Investment (ROI)
Online video is a proven way to draw more eyeballs to a business. More and more studies are showing the proof is in the numbers: higher website click through rates, longer amount of time engaged with a brand on a webpage and all age groups are watching. Glenn Zimmerman, the President of Video Agency Mad Bear Productions, talks about some of the tangible benefits of online video.
Video Storytelling Tip #1: People Remember What They Feel
Glenn Zimmerman, President of Mad Bear Productions, provides insight on how to make a message memorable using video. Do you have any reaction to this video?
How Story Works on the Brain to Inspire Action
As a team of passionate storytellers, we felt compelled to share a video we recently came across. In this case it is not about the production value, the editing or anything about the presentation at all (I know coming from us shocking)… it is purely about the information. The video is nearly 6 minutes long (an eternity for most online videos) and yes… we would have presented