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Author: Glenn Zimmerman

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My first piece was featured on Monday, March 19th on Streaming Media Producer, an offshoot of the online video powerhouse Streaming Media that gives video content producers tools and techniques to better their craft. Streaming Media is a well respected industry magazine in the online video community and to be featured as a contributor is truly an honor. From my discussion with the editor, this will

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Exciting news in the world of Mad Bear Productions. We just found out that we won a Telly Award for the the video we did for PeriClean: A Brushless Toothbrush (check out the official news release here). The video received the award in the “Internet/Online Video – Infomercial” category. Our goal was to make it more than just an “Infomercial” and this award suggests we

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Written by Robert Weil (Blue Fly Web Marketing) When most people think about video SEO, they think about getting their video out there. We are going to take a slightly different spin. We believe video can help you with your SEO efforts in 2 ways: 1) Google likes sites that have video 2) if/when you get videos into the search results, your organic listing in the search results

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Even if you are not in the financial world, if you saw Eddie Murphy back when he was funny talk about pork bellies in Trading Places you understand a little about commodities. Gold is a commodity. So is oil. Even time could be considered a commodity but video… a commodity … how do you mean? First, I am not talking about the common YouTube video of babies,

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For those of you who haven’t heard about it or had a chance to watch all 30 minutes… Kony 2012 is a campaign to bring a man (Joseph Kony) to justice. Within a week, this video got more than 75 million YouTube hits and millions more on Vimeo. More exposure than years of conventional news coverage combined. There are so many fascinating discussion points but here

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The title is “A Conversation about Better Video for Business” and that is what we will deliver every month in this newsletter. It makes sense that video will be the theme of what is found here but we will explore video innovations in a thoughtful way. We will not dumb it down because we are writing and shooting for an informed audience. Many of our subscribers have

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Week #3 — March 19, 2012 The Kony video didn’t really get any traction so I decided to play with some other approaches in order to maximize the video marketing potential of Pinterest. In the process I came to a pretty obvious realization. Also, I was testing out a new interactive video player/platform call Viewbix check it out and tell me what you think. Week #2 — March

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“Simple Quality Ingredients” was the title of a slide I prepared for a recent presentation about Online Video Marketing… so here is the backstory. Several years ago, I went to a restaurant that promised at most 5 ingredients in every dish. The promise came with an important caveat …. each ingredient was quality. Fresh hand picked basil, fresh homemade mozzarella imported from Italy… you get the

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“You’re a kid. What do you know?” Maybe you haven’t said it, but you’ve thought it. The other afternoon I was walking the dog with my 4 year old daughter. As we tried to make our way down the sidewalk I kicked a piece of plastic that was sure to go in my French bulldog’s mouth, to the side. My 4 year old scolded me.