Simple Quality Ingredients
“Simple Quality Ingredients” was the title of a slide I prepared for a recent presentation about Online Video Marketing… so here is the backstory. Several years ago, I went to a restaurant that promised at most 5 ingredients in every dish. The promise came with an important caveat …. each ingredient was quality. Fresh hand picked basil, fresh homemade mozzarella imported from Italy… you get the
Through a Child’s Eye
“You’re a kid. What do you know?” Maybe you haven’t said it, but you’ve thought it. The other afternoon I was walking the dog with my 4 year old daughter. As we tried to make our way down the sidewalk I kicked a piece of plastic that was sure to go in my French bulldog’s mouth, to the side. My 4 year old scolded me.
Branded Online Video Content — The New King?
Advertisers are trending in the direction of branded content. Meaning an online video series is sponsored by or supported by a certain brand. This can range from shows designed for TV that for some reason never made it to news programs. In large part, Hulu’s success is based upon this content model and recently even YouTube had to admit that they have missed the boat and
Online Video Marketing Event (Video)
As promised, here is the highlight video of the February 6th event hosted by Analog Method. This video shows some key takeaways from the seminar I presented about online video marketing. Special thanks again to Noble Desktop for allowing us to use their office in NYC. The event was part of Analog Method’s Marketing Technology Seminar Series. To see the full half-hour presentation (ok… more like 33 minutes)
Thank you to everyone who came to the seminar about Online Video Marketing on Monday night and thank you also for the kind words. I am glad you got so much out of it! For those who did not get a chance to attend, no worries… We had a camera there recording the event and will have a webinar version of the presentation available for you to