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Author: Glenn Zimmerman

Even if you are not in the financial world, if you saw Eddie Murphy back when he was funny talk about pork bellies in Trading Places you understand a little about commodities. Gold is a commodity. So is oil. Even time could be considered a commodity but video… a commodity … how do you mean? First, I am not talking about the common YouTube video of babies,

For those of you who haven’t heard about it or had a chance to watch all 30 minutes… Kony 2012 is a campaign to bring a man (Joseph Kony) to justice. Within a week, this video got more than 75 million YouTube hits and millions more on Vimeo. More exposure than years of conventional news coverage combined. There are so many fascinating discussion points but here

The title is “A Conversation about Better Video for Business” and that is what we will deliver every month in this newsletter. It makes sense that video will be the theme of what is found here but we will explore video innovations in a thoughtful way. We will not dumb it down because we are writing and shooting for an informed audience. Many of our subscribers have

Week #3 — March 19, 2012 The Kony video didn’t really get any traction so I decided to play with some other approaches in order to maximize the video marketing potential of Pinterest. In the process I came to a pretty obvious realization. Also, I was testing out a new interactive video player/platform call Viewbix check it out and tell me what you think. Week #2 — March

“Simple Quality Ingredients” was the title of a slide I prepared for a recent presentation about Online Video Marketing… so here is the backstory. Several years ago, I went to a restaurant that promised at most 5 ingredients in every dish. The promise came with an important caveat …. each ingredient was quality. Fresh hand picked basil, fresh homemade mozzarella imported from Italy… you get the

“You’re a kid. What do you know?” Maybe you haven’t said it, but you’ve thought it. The other afternoon I was walking the dog with my 4 year old daughter. As we tried to make our way down the sidewalk I kicked a piece of plastic that was sure to go in my French bulldog’s mouth, to the side. My 4 year old scolded me.

As promised, here is the highlight video of the February 6th event hosted by Analog Method. This video shows some key takeaways from the seminar I presented about online video marketing. Special thanks again to Noble Desktop for allowing us to use their office in NYC. The event was part of Analog Method’s Marketing Technology Seminar Series. To see the full half-hour presentation (ok… more like 33 minutes)

Thank you to everyone who came to the seminar about Online Video Marketing on Monday night and thank you also for the kind words. I am glad you got so much out of it! For those who did not get a chance to attend, no worries… We had a camera there recording the event and will have a webinar version of the presentation available for you to