Mad Bear to Sponsor Smart Travel Analytics Conference
Mad Bear Productions is excited to announce the sponsorship of EyeforTravel’s Smart Travel Analytics North America 2014. he Smart Travel Analytics Show brings together thought leaders and practitioners of data and analytics in the travel and hospitality spaces. Expect to network with leading hotels, airlines, OTAs, GDS, Cruises, Destinations and travel technology companies from across North America and beyond. Spend 2 days filled with best-practice strategies,
Mandela and Mad Bear: Lessons Learned in South Africa
In addition to being one of the founders of Mad Bear, I am lucky enough to be asked to cover events for various news agencies. Recently, I had the opportunity to travel to South Africa to cover the death and funeral of Nelson Mandela. This provided me with a unique opportunity to speak to crews from all around the world, to listen to their coverage and
The Future of Online Video is Now
I boarded a flight from the East Coast to head to California and 3 nights later I returned home. Great trip… Huntington Beach is pretty place! While away, my goal was to learn about some things I didn’t know about and also drop a little knowledge at the same time. Call it an online video mindshare. It was my first time to Streaming Media West — I had
Fear Not the Metaphor
Most goods and services are not photogenic. They are not sexy. Software. Insurance. Ball bearings. The cardboard box. homepage_bottom_left_sept02_US Not every shoe is designed by Jimmy Choo. Which doesn’t detract a bit from what they do over at New Balance. So, as varied as brands are even within specific industries, the methods to market those brands ought to be just as varied. For example, you may sell something that is
New Video Camera Technology = Quality & Value (Part 2)
A bass line throbs and light ephemeral strings tickle your eardrums. On screen, spectacular imagery sears your retinas burrowing into your brain. Something, part astronaut, part trapeze artist, part condor leaps off a cliff and screams through a dazzling alpine landscape, as guitars scream and a beat throbs providing the cadence to an all out three pronged attack on your senses, audio, visual and emotional. Just
New Video Camera Technology = Quality & Value (Part 1)
What once cost hundreds of thousands of dollars in equipment and labor to manipulate, has been reduced to a team of 2-5 individuals who can produce stunningly visual videos for a fraction of the cost. That is the simple result of all the emerging video camera technology. Allow me to get my geek on. The digital Super 35mm chip based video cameras produce amazing HD images whose full
Mad Bear Productions Wins Another Telly
The Mad Bear team is extremely proud to announce another trophy for our collective mantlepiece. We won a 2013 Telly Award for a video entitled “Chess and Insurance.” We produced the video for our client First Fidelity Brokerage, an insurance brokerage firm specializing in business needs. After hearing about the award, First Fidelity CEO Eugene B. Podokshik said, “The Mad Bear team googled me and saw that I was
Where Did the Name “Mad Bear” Come From?
Mad Bear Productions President Glenn Zimmerman answers the most commonly asked question we get about our brand.
LinkedIn Video Ads: Pros and Cons
The Mad Bear team recently did a test. We wanted to see if LinkedIn‘s new Video Ads platform would outperform LinkedIn’s standard ads (i.e. the ones that use a combination of an image and a little text). Both versions in our test used the same subject matter and were targeted to the same audience (i.e. geography, job title, etc). We actually did multiple versions of the non-video ad
How Businesses Can Use Their Video Stories for Marketing
Glenn Zimmerman, the president of video agency Mad Bear Productions, talks about the different ways a business can use its video stories to accomplish its marketing goals.