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The Perfect Blend

No matter what business you are in, at some point we have all been faced with an obstacle requiring a little out-of-the-box problem solving. DiscoverE is a client we are working with right now. It is a foundation dedicated to showcasing the value of an education and a career in engineering. It’s our job to help them spread the word and grow their audience.

No problem. We will personally interview all of their brilliant, award-winning engineers and then with our cutting-edge technology we will wrap it up with our beautifully shot high-definition video. After all, these are engineers we can’t possibly use anything less than the highest grade video equipment. I mean these are people who construct bridges, build infrastructure and dream up big huge problem-solving concepts for the entire world, surely we can pull out all the technological stops.

But sometimes geographical limitations get in the way and you have to go with efficiency, creativity and personality. Enter the web cam.

The web cam is sort of the redheaded stepchild of digital media. Think about it, watching a web cam video is kind of like seeing someone first thing in the morning. It’s a little awkward with the person on the other end not really knowing exactly where to look, and then there’s the less than desirable visual and sound quality. But, what the web cam lacks in overall quality it makes up for in convenience and efficiency. With the DiscoverE project not only did the web cam make sense from a geographical standpoint, it actually personalized the videos making them successful.

We are not suggesting you throw spaghetti against a wall to see what sticks. To choose the best tool, you have to do the research. In this case we understood the different audiences we wanted to reach. This resulted in creating specialized content WITH the web cam. And it worked. Most of the 14 videos show that 60%, and in some cases more, of the time people who clicked on the videos watched the entire thing. Video, when used properly, is like having the ability to “be there” when you can’t physically be there – the challenge is always how to best deliver that experience to your audience.

To goto view DiscoverE’s 2015 New Faces of Engineering, please Click Here.

About the Author: Roshni Hannon

Her name means “light” and that is what she is… high energy, bright and fast. And yes… she does run regularly. While we’re not sure what she is running from (perhaps her two young kids) we know she’s covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.