Video Strategy: Part 1 (Content)
I play chess with my son. He’s 8. And he’s pretty good. He’s beaten me fair and square a few times. It got me thinking. What’s his strategy? So I asked. His answer was simple: Keep the King Alive. Strategy doesn’t have to be complicated, but it has to work for YOU. We get into conversations with marketers all the time about their video and they usually start and end
The Quiet Man (Jeff Henderson)
Mad Bear co-founder Julian Williams was in Rio for the Olympics. This was his 4th Summer Games. After spending some time with gold medalist Jeff Henderson, he wrote this article. A slim figure is bent over at the waist, feet together, a slight bend in his knees, sinewy muscular arms hanging low, fingers twitching over the indigo strip beneath him. He taps the surface thrice, tap tap
Michael Phelps: The Most Underrated American Athlete of All Time…
Mad Bear co-founder Julian Williams is in Rio for the Olympics. This is his 4th Summer Games. Read on as he reflects on Michael Phelps: The most underrated American athlete of all time. A friend replied to me regarding Phelps with the argument that he has more opportunities to win medals; and while he does not really care for him, he does respect his accomplishments. That got me
Speak to Your Audience with the Right Tone
A client recently asked us to produce a viral video that is funny. The only other direction was the video also had to tell the viewer how the client’s service works. Now this was a tall order and a fun challenge. Our leading concept involved turning the company’s logo into a mascot (i.e. a person in an animal costume), doing ridiculous things and than recording the
Its Not Just About the Clicks
Hurray … You just got 25,000 views on your video! Wow that is good stuff! You are excited! You are proud! But now what? Or better yet: what did your achievement get you on the business front? My point here is: how many views a video receives is really only a part of the full story (and sometimes it is a small part). Yes… Video views get the most amount of attention
Making Sure Your Videos are Seen and Watched
We did a test and the results are in… First here is the video. It was featured on Streaming Media Producer (where I am a contributor — click here) (If you want to view the video on the Streaming Media Producer site click here) We used a new tool that allows us to track the viewing pattern of the video (see results below). What it showed was an extremely
Find Your Video Audience
5 Tips from a Web Developer About How and Where to Find Your Video Audience Great content drives social media and SEO success, and great video content performs very well both in social media settings and for SEO purposes. But one person’s trash is another’s treasure, so be sure your video content fits your audience. That means knowing your audience and knowing where to find them. Here
Getting Traction for Your Video
Two Guest Experts: Peggy Dau is the founder of MAD Perspectives (Yes… another “Mad” company). Her company guides businesses on how to use social media to create an audience and generate leads. Zach Smith is the founder of Analog Method. His company designs and programs web applications to generate business success. Ladies first …. so here is Peggy talking about using video in social media: Social Media is about