In Video We Trust for Sales
As a salesperson, no matter how long your sales cycle, one of the most important things that you need to build with your buyer is trust. You could argue that getting a deal done without trust is next to impossible. If someone doesn’t trust that you have their best intentions in mind, that you can help them solve their challenges, and that you are an
Need Help Delivering Video to Your Audience?
If you love the idea of video but don’t know how to get the video in front of the people you are trying to reach… You are not alone. So I want to share with you our story of discovery of that exact conclusion. This story describes what really is a dynamic duo of video storytelling. Yes it is fun but why should you care? Because through the narrative, you
Video Strategy: Part 1 (Content)
I play chess with my son. He’s 8. And he’s pretty good. He’s beaten me fair and square a few times. It got me thinking. What’s his strategy? So I asked. His answer was simple: Keep the King Alive. Strategy doesn’t have to be complicated, but it has to work for YOU. We get into conversations with marketers all the time about their video and they usually start and end
The Power of Music in Video
The importance of music in video is indisputable. It is the subtle guide that commands an audience to sit up and pay attention. The right music can make your video memorable and moving. On the flipside, a mistaken choice of soundtrack can give the wrong impression about a brand, confuse a message and/or simply leave the story flat. Mad Bear’s Co-founder and creative genius Julian Williams,
New Video Camera Technology = Quality & Value (Part 2)
A bass line throbs and light ephemeral strings tickle your eardrums. On screen, spectacular imagery sears your retinas burrowing into your brain. Something, part astronaut, part trapeze artist, part condor leaps off a cliff and screams through a dazzling alpine landscape, as guitars scream and a beat throbs providing the cadence to an all out three pronged attack on your senses, audio, visual and emotional. Just
New Video Camera Technology = Quality & Value (Part 1)
What once cost hundreds of thousands of dollars in equipment and labor to manipulate, has been reduced to a team of 2-5 individuals who can produce stunningly visual videos for a fraction of the cost. That is the simple result of all the emerging video camera technology. Allow me to get my geek on. The digital Super 35mm chip based video cameras produce amazing HD images whose full
Mad Bear Productions Wins Another Telly
The Mad Bear team is extremely proud to announce another trophy for our collective mantlepiece. We won a 2013 Telly Award for a video entitled “Chess and Insurance.” We produced the video for our client First Fidelity Brokerage, an insurance brokerage firm specializing in business needs. After hearing about the award, First Fidelity CEO Eugene B. Podokshik said, “The Mad Bear team googled me and saw that I was
Where Did the Name “Mad Bear” Come From?
Mad Bear Productions President Glenn Zimmerman answers the most commonly asked question we get about our brand.
LinkedIn Video Ads: Pros and Cons
The Mad Bear team recently did a test. We wanted to see if LinkedIn‘s new Video Ads platform would outperform LinkedIn’s standard ads (i.e. the ones that use a combination of an image and a little text). Both versions in our test used the same subject matter and were targeted to the same audience (i.e. geography, job title, etc). We actually did multiple versions of the non-video ad
How Businesses Can Use Their Video Stories for Marketing
Glenn Zimmerman, the president of video agency Mad Bear Productions, talks about the different ways a business can use its video stories to accomplish its marketing goals.