Online video is a proven way to draw more eyeballs to a business. More and more studies are showing the proof is in the numbers: higher website click through rates, longer amount of time engaged with a brand on a webpage and all age groups are watching. Glenn Zimmerman, the President of Video Agency Mad Bear Productions, talks about some of the tangible benefits of online video.
Glenn Zimmerman, President of Mad Bear Productions, provides insight on how to make a message memorable using video. Do you have any reaction to this video?
As a team of passionate storytellers, we felt compelled to share a video we recently came across. In this case it is not about the production value, the editing or anything about the presentation at all (I know coming from us shocking)… it is purely about the information. The video is nearly 6 minutes long (an eternity for most online videos) and yes… we would have presented
Car dealership videos don’t need to scream at you or show some guy dressed in a gorilla costume. The videos can tell a story about how a dealership is different, showcase the people who work there while also telling you about the cars. Together with the people at Single Throw Internet Marketing, we create and market more than a dozen videos for any dealership. To get a
By Valerie Paik, TAG Online, Inc. It’s no secret that using video on your website is a good idea, but what is the best way to get videos onto your site? The answer is that it depends. On things like: • How many videos you have? • What is the purpose of your videos? • How long are they? • Do you want them all publicly accessible or private? • Is your
Hurray … You just got 25,000 views on your video! Wow that is good stuff! You are excited! You are proud! But now what? Or better yet: what did your achievement get you on the business front? My point here is: how many views a video receives is really only a part of the full story (and sometimes it is a small part). Yes… Video views get the most amount of attention
We did a test and the results are in… First here is the video. It was featured on Streaming Media Producer (where I am a contributor — click here) (If you want to view the video on the Streaming Media Producer site click here) We used a new tool that allows us to track the viewing pattern of the video (see results below). What it showed was an extremely
Two Guest Experts: Peggy Dau is the founder of MAD Perspectives (Yes… another “Mad” company). Her company guides businesses on how to use social media to create an audience and generate leads. Zach Smith is the founder of Analog Method. His company designs and programs web applications to generate business success. Ladies first …. so here is Peggy talking about using video in social media: Social Media is about
The team at Mad Bear Productions is constantly searching for and testing tools to enhance the engagement and management of our videos. So, here are three new options to consider: Givit – ever want to send video in an email but were stymied by the 25 megabyte limit? That is where Givit comes in… you can upload files to the Givit server and then deliver/share the
Advertisers are trending in the direction of branded content. Meaning an online video series is sponsored by or supported by a certain brand. This can range from shows designed for TV that for some reason never made it to news programs. In large part, Hulu’s success is based upon this content model and recently even YouTube had to admit that they have missed the boat and