Choosing the Right Video Platform
As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform has become a necessary and useful tool to manage, optimize, measure content, and learn about different audiences. Outline Your Needs First There are many platforms from which to choose: Wistia, Vimeo, Kaltura, Brightcove, Limelight to name a few. But before you commit to one you’ve got to
Virtual Reality Success for Business
Seldom has the road to fame and fortune been so well paved as it is for those businesses that will drive the VR revolution. The signs are all there. The direction is clear. A wealth of virtual reality induced business opportunities lie just ahead, And there really are few limits. From gaming to healthcare to business meetings and beyond, virtual reality stands poised to touch every area of
Video: The Ultimate Sales Tool
Many salespeople would love to have an assistant — a supporting team member to help them be more efficient, helpful, and effective. You know, a useful sidekick to improve their ability to connect with customers and make more sales. That’s exactly what you get when you use video. Video enables salespeople and businesses to connect with customers in a more experiential way. Think about it. With a
Need Help Delivering Video to Your Audience?
If you love the idea of video but don’t know how to get the video in front of the people you are trying to reach… You are not alone. So I want to share with you our story of discovery of that exact conclusion. This story describes what really is a dynamic duo of video storytelling. Yes it is fun but why should you care? Because through the narrative, you
The Quiet Man (Jeff Henderson)
Mad Bear co-founder Julian Williams was in Rio for the Olympics. This was his 4th Summer Games. After spending some time with gold medalist Jeff Henderson, he wrote this article. A slim figure is bent over at the waist, feet together, a slight bend in his knees, sinewy muscular arms hanging low, fingers twitching over the indigo strip beneath him. He taps the surface thrice, tap tap
Michael Phelps: The Most Underrated American Athlete of All Time…
Mad Bear co-founder Julian Williams is in Rio for the Olympics. This is his 4th Summer Games. Read on as he reflects on Michael Phelps: The most underrated American athlete of all time. A friend replied to me regarding Phelps with the argument that he has more opportunities to win medals; and while he does not really care for him, he does respect his accomplishments. That got me
Its Not Just About the Clicks
Hurray … You just got 25,000 views on your video! Wow that is good stuff! You are excited! You are proud! But now what? Or better yet: what did your achievement get you on the business front? My point here is: how many views a video receives is really only a part of the full story (and sometimes it is a small part). Yes… Video views get the most amount of attention
Making Sure Your Videos are Seen and Watched
We did a test and the results are in… First here is the video. It was featured on Streaming Media Producer (where I am a contributor — click here) (If you want to view the video on the Streaming Media Producer site click here) We used a new tool that allows us to track the viewing pattern of the video (see results below). What it showed was an extremely
Getting Traction for Your Video
Two Guest Experts: Peggy Dau is the founder of MAD Perspectives (Yes… another “Mad” company). Her company guides businesses on how to use social media to create an audience and generate leads. Zach Smith is the founder of Analog Method. His company designs and programs web applications to generate business success. Ladies first …. so here is Peggy talking about using video in social media: Social Media is about