Video Strategy: Part 1 (Content)
I play chess with my son. He’s 8. And he’s pretty good. He’s beaten me fair and square a few times. It got me thinking. What’s his strategy? So I asked. His answer was simple: Keep the King Alive. Strategy doesn’t have to be complicated, but it has to work for YOU. We get into conversations with marketers all the time about their video and they usually start and end
Turning Content into Interactive Connectivity
What do we want? Engagement! When do you want it? NOW! Interactive video is a perfect opportunity to provide customers with a dynamic experience when learning about a product, service, brand, idea, concept, etc… It’s like a custom-tailored suit. By enabling them to shape the way they consume your content, you can offer a more personal interaction with your brand and get them the most relevant information faster. Plus, you
Monetizing Video Tips and Concepts from an Unexpected Place
I know this might seem a little bizarre but I promise you there is nothing gross or untoward about this article… there is only good information. To me, it is an example of how interesting concepts can come from unexpected places. So with that in mind, please check out what I saw the other day at a Japanese restaurant in New York City. Talk about your captive audience…
Find Your Video Audience
5 Tips from a Web Developer About How and Where to Find Your Video Audience Great content drives social media and SEO success, and great video content performs very well both in social media settings and for SEO purposes. But one person’s trash is another’s treasure, so be sure your video content fits your audience. That means knowing your audience and knowing where to find them. Here
Simple Quality Ingredients
“Simple Quality Ingredients” was the title of a slide I prepared for a recent presentation about Online Video Marketing… so here is the backstory. Several years ago, I went to a restaurant that promised at most 5 ingredients in every dish. The promise came with an important caveat …. each ingredient was quality. Fresh hand picked basil, fresh homemade mozzarella imported from Italy… you get the