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Thought Leadership

As we move full speed ahead into 2018, the world of video marketing is not slowing down. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating content in the year ahead. From virtual reality and 360 and everything in between, marketers are getting immersive and uber creative with their content. VR/360 VIDEO MARKETING Virtual reality and 360

As a salesperson, no matter how long your sales cycle, one of the most important things that you need to build with your buyer is trust. You could argue that getting a deal done without trust is next to impossible. If someone doesn’t trust that you have their best intentions in mind, that you can help them solve their challenges, and that you are an

Your video is up and running, you’re starting to rack up views. What’s next? How do you actually measure the success of your video project? Before you start measuring your video’s success, you must define what success means to you and your business. Hopefully, you set up a goal for your video project when you were creating your content. And you kept that goal in mind

A client recently asked us to produce a viral video that is funny. The only other direction was the video also had to tell the viewer how the client’s service works. Now this was a tall order and a fun challenge. Our leading concept involved turning the company’s logo into a mascot (i.e. a person in an animal costume), doing ridiculous things and than recording the