Choosing the Right Video Platform
As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform has become a necessary and useful tool to manage, optimize, measure content, and learn about different audiences. Outline Your Needs First There are many platforms from which to choose: Wistia, Vimeo, Kaltura, Brightcove, Limelight to name a few. But before you commit to one you’ve got to
Video Strategy Part 2 — Distribution
So you have this incredible video. You sent it out to your internal teams, encouraged everyone to share, uploaded it to YouTube and now you wait. You wait for the marketing fame to roll in. You wait some more. Unfortunately, each time you obsessively check, your view count wasn’t nearly as impressive as you’d hoped and no one is sharing it. Don’t stress! After you’ve spent time, energy, and