The Future of Video Marketing
Predictions are at best an educated guess. I stress educated (think of this as a weather forecast). While we could probably have a full college 101 session about all of these topics, for the sake of time, and quite frankly blog space, I took some pretty bold concepts and turned them into short, digestible paragraphs. I had a conversation with a pair of thought leaders in
Speak to Your Audience with the Right Tone
A client recently asked us to produce a viral video that is funny. The only other direction was the video also had to tell the viewer how the client’s service works. Now this was a tall order and a fun challenge. Our leading concept involved turning the company’s logo into a mascot (i.e. a person in an animal costume), doing ridiculous things and than recording the
Making Your Video Look the Part It Plays
By Anshey Bhatia (Serial entrepreneur and principal at VPV Interactive -click here) So, you’ve got an awesome HD video you’ve just created, and you’re ready to showcase it on your site. But, before you do that, you want an easy way to see how it’s going to look on your site, and you’d like to have it include colors that match your website colors / theme. The
Video SEO From Blue Fly Web Marketing
Written by Robert Weil (Blue Fly Web Marketing) When most people think about video SEO, they think about getting their video out there. We are going to take a slightly different spin. We believe video can help you with your SEO efforts in 2 ways: 1) Google likes sites that have video 2) if/when you get videos into the search results, your organic listing in the search results
Video as a Commodity
Even if you are not in the financial world, if you saw Eddie Murphy back when he was funny talk about pork bellies in Trading Places you understand a little about commodities. Gold is a commodity. So is oil. Even time could be considered a commodity but video… a commodity … how do you mean? First, I am not talking about the common YouTube video of babies,
What is the Mad Bear Experience?
The title is “A Conversation about Better Video for Business” and that is what we will deliver every month in this newsletter. It makes sense that video will be the theme of what is found here but we will explore video innovations in a thoughtful way. We will not dumb it down because we are writing and shooting for an informed audience. Many of our subscribers have