Unwrapping Video: ROI (the greatest gift)
One of the greatest gifts this season won't come wrapped up in shiny paper with a pretty bow. The kind of gift we're talking about can be delivered many ways and is truly the kind that keeps on giving. Let's unwrap video and the gift of ROI: Return on Investment. So you’ve got your videos. You've got a strategy. That’s all terrific. But how do you know
Video Authenticity
Emotions. Everyone's got them. There is no doubt about it, emotions drive action. That sentiment is as true in our personal lives as it is in business. When something conjures up a feeling, you are more invested. Now apply that to video strategy. The best videos are the ones that tell a great story, and a great story is one that authentically appeals to your