Unwrapping Video: ROI (the greatest gift)
One of the greatest gifts this season won't come wrapped up in shiny paper with a pretty bow. The kind of gift we're talking about can be delivered many ways and is truly the kind that keeps on giving. Let's unwrap video and the gift of ROI: Return on Investment. So you’ve got your videos. You've got a strategy. That’s all terrific. But how do you know
How long should my video be?
It's probably the question we are asked the most as video marketers: How long should my video be? While there isn't a simple answer, here are some basic guidelines to get you started.