Keeping it Real
<p>Need a star for your next marketing video? Look no further than your company’s own employees. In most cases they are the most qualified when it comes to extracting the…
The Future of Video Marketing
<p>Predictions are at best an educated guess. I stress educated (think of this as a weather forecast). While we could probably have a full college 101 session about all of…
Back to Basics
<p>“Is the Wi-Fi working?”</p> <p>“Did you change the iTunes password?”</p> <p>“Have you seen my charger?”</p> <p>Sounds like a typical morning in my household. Remember Hooked on Phonics? Yea. My kids,…
Brands We Love
<p>In life we pursue the things we love. It’s no different in business. From time-to-time you’ll see Mad Bear‘s social feeds feature the “brands we love” hashtag because there are…
Confessions of a TED Speaker
<p>There I was sitting in the audience simply being rude.</p> <p>Really… I had turned my head from watching the person speaking in the front of the room and was openly…
Just a Game
<p>Recently my family was asked to do a lighthearted interview on a Chicago morning news show. We are former Chicagoans who live in Tampa now. We are huge hockey fans…
Blurred Lines
<p>It’s the most simple visual. The plainest concept, boring in fact. A line. What a bum wrap it has. Straight and flat for all intents and purposes… blah. Only a…
The Perfect Blend
<p>No matter what business you are in, at some point we have all been faced with an obstacle requiring a little out-of-the-box problem solving. DiscoverE is a client we are…
A Delayed Reaction
<p>Mad Bear Perspective:</p> <p>If you shine a light on anything in the right way, it has the potential to be powerful. So the challenge is to find the right story…
Man on the Street
<p>We are all creatures of habit, finding slight pleasure in mundane routine possibly even feeling agitated if said routine is thrown off for some reason. I had this experience a…