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Author: Glenn Zimmerman

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<p>Need a star for your next marketing video? Look no further than your company’s own employees. In most cases they are the most qualified when it comes to extracting the…

<p>Predictions are at best an educated guess. I stress educated (think of this as a weather forecast). While we could probably have a full college 101 session about all of…

<p>“Is the Wi-Fi working?”</p> <p>“Did you change the iTunes password?”</p> <p>“Have you seen my charger?”</p> <p>Sounds like a typical morning in my household. Remember Hooked on Phonics? Yea. My kids,…

<p>In life we pursue the things we love. It’s no different in business. From time-to-time you’ll see Mad Bear‘s social feeds feature the “brands we love” hashtag because there are…

<p>There I was sitting in the audience simply being rude.</p> <p>Really… I had turned my head from watching the person speaking in the front of the room and was openly…

<p>Recently my family was asked to do a lighthearted interview on a Chicago morning news show. We are former Chicagoans who live in Tampa now. We are huge hockey fans…

<p>It’s the most simple visual. The plainest concept, boring in fact. A line. What a bum wrap it has. Straight and flat for all intents and purposes… blah. Only a…

<p>No matter what business you are in, at some point we have all been faced with an obstacle requiring a little out-of-the-box problem solving. DiscoverE is a client we are…

<p>Mad Bear Perspective:</p> <p>If you shine a light on anything in the right way, it has the potential to be powerful. So the challenge is to find the right story…

<p>We are all creatures of habit, finding slight pleasure in mundane routine possibly even feeling agitated if said routine is thrown off for some reason. I had this experience a…