As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform has become a necessary and useful tool to manage, optimize, measure content, and learn about different audiences. Outline Your Needs First There are many platforms from which to choose: Wistia, Vimeo, Kaltura, Brightcove, Limelight to name a few. But before you commit to one you’ve got to