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August 2012

Hurray … You just got 25,000 views on your video! Wow that is good stuff! You are excited! You are proud! But now what? Or better yet: what did your achievement get you on the business front? My point here is: how many views a video receives is really only a part of the full story (and sometimes it is a small part). Yes… Video views get the most amount of attention

By Jerry Allocca That’s a question I get asked all the time and unfortunately, there’s no cookie-cutter answer. Every video is different and every audience is unique. Just because you create it, does not mean they will click or share with their friends. But there are some general guidelines you can follow. We recently optimized a video that focused on today’s CONNECTED CULTURE. The video showed how