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Most goods and services are not photogenic. They are not sexy. Software. Insurance. Ball bearings. The cardboard box. homepage_bottom_left_sept02_US Not every shoe is designed by Jimmy Choo. Which doesn’t detract a bit from what they do over at New Balance. So, as varied as brands are even within specific industries, the methods to market those brands ought to be just as varied. For example, you may sell something that is