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Author: Heidi

Habitat for Humanity - Breakfast The Challenge: to chronicle all the emotions, obstacles and triumphs one family faces on their journey to homeownership with Habitat for Humanity. The Solution: A deep dive into their deep connection with the organization, their dedication to family and to seeing the process through to the very end. All revealed through storytelling.

United Way Suncoast - ALICE The Challenge: Most people know of the United Way but really don't know exact what it does. This video was designed to do this and be shown at a live event. Our Solution: We broke down the three pillars of the United Way with specific human examples and then used a stylized graphics package to add clarity, polish and energy.

Israel Tennis and Education Centers - About Us The Challenge: To create an impactful story to help potential supporters and donors understand what the Israel Tennis and Education Centers does and important function it provides. Our Solution: Using the theme of a bridge we develop a script, had members of the organization voice it and then captured images by directing an Israeli based production company. The result

Girl Scouts - Impact Video The Challenge: To help the Girl Scouts of West Central Florida share their story in a way that encourages donors to support this tremendous organization. Our Answer: We gathered elements over a year and strung together a powerful story of inspiring girls to be leaders, to explore the world around them and to be themselves!

Northwell Health - Project Firstline The Challenge: To break through the noise and help Northwell Health encourage all its staff to update all of their vaccinations. Our Solution: We used a remote video capture tool, married with scripted narration and the keen eye of our creative director to put together a meaningful message to encourage action.

Valspar Be Bright/Made For More TV The Challenge: To create a commercial for a television audience that summarizes the spirit of #ValsparBeBright. Our Solution: We used a canvas inspired by artist Piet Mondrian to showcase multiple images of different murals while you hear various voices describe power of the experience. Giving the deep feeling of why this is so impactful vs. simply telling people why.

Valspar - PGA TV Spot Valspar needed a relevant 30 second television commercial to air on NBC's golf broadcast during the pandemic. The ad needed to speak to a golf audience and embrace a Do-It-Yourself message that was not tone deaf to the challenges people were experiencing. The ad needed to inspire the viewer! The ad was conceptualized, shot and delivered within 3 weeks AND it