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Delivering Human-2-Human Videos
That Drive Results In Healthcare

At Mad Bear, we believe it is our responsibility to put the human-2-human touch back into storytelling. With more than 10 years in the healthcare space we are well aware of the rules & regulations within the healthcare industry.

It’s no wonder more and more healthcare providers and systems as well as medical device and pharmaceutical companies are turning to Mad Bear to help them activate a video storytelling strategy for such things as:

  • Patient and Physician Education
  • Physician/Staff Profiles
  • Explainer
  • Procedure & Condition Information
  • Internal Communications
  • Sales Training Tools
  • And much more…

“Real authentic human storytelling can be your true differentiator in healthcare marketing and communications. And, we can help you do this in a powerful way while still making medical, legal and regulatory comfortable.”

Glenn Zimmerman, CEO Mad Bear

Glenn Zimmerman, CEO Mad Bear Productions

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A Few of Our Healthcare Clients

Our deep understanding comes from more than 10 years of building, transforming, elevating, and
driving results for some of the largest healthcare providers in the world.


Ready – Set – Action

Behind the scenes with Northwell Health and McKesson

“We fully immerse ourselves in our client’s goals and challenges to conceptualize an approach to their video needs that not only speaks directly to their audience, it activates them. We have helped some of the largest names in healthcare develop and rethink their approach to video storytelling and communications to achieve the best possible results.”

Heidi Marks – VP, Creative Director and Director of Video & Broadcast

Take It From Our Friends From Northwell Health

Our Industry leading Healthcare practice not only tells human-to-human stories, it allows our clients like Northwell Health to focus on what they do best, while we focus on driving results.

Check out this 30 sec video snippet from a patient education series. We took into account audience to drive the tone: 70+ year old men. And then we mixed video and animation to inform while putting that patient at ease.

“We have already received positive feedback from leaders at another Northwell Hospital (outside of our pilot region), who are anxious to implement the videos and the overall campaign at their site when we’re ready to expand the program.” – Northwell Health Team Lead

Some examples of our work

Case Study – Northwell Health

Challenge: Convey the same message to two different audiences.

Backstory: Mad Bear CEO Glenn Zimmerman goes Behind the Creative to tell you the story behind the story.

Client: McKesson

Title: Abby’s Story Part I

Backstory: This video was used on stage during a meeting of top McKesson executives. Brian Tyler, McKesson’s CEO, used the video as part of his remarks to inspire leadership around McKesson’s core values. The goal was for that inspiration to trickle down throughout the company. Brian broke down on stage after the video played. We have been a key McKesson partner ever since.

Authenticity is THE WAY for brands
to stand out in this crowded and noisy media environment.

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