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Delivering Healthcare Videos
With Engagement Beyond Expectation

At Mad Bear, we believe it is our responsibility to create engaging content that meets the needs of both the client and the viewer. This belief is what drives our results. Whether through live-action footage or animation, we create connection.

With more than 10 years in the healthcare space, we are well aware of the rules & regulations within the healthcare industry so we can get right to creating a video concept specific to achieving your goals.

Major healthcare providers and systems as well as medical device and pharmaceutical companies have turned to Mad Bear to help them with projects such as:
• Grant-related Educational Videos
• Physician and Staff Education
• What to Expect Pre/During/Post Procedures
• The Reality of Living with a Diagnosis
• How to Implement Healthy Lifestyle Changes Based On A Diagnosis
• Physician/Staff Profiles
• Internal Communications
• And much more…

“Real authentic human storytelling can be your true differentiator in healthcare marketing and communications. And, we can help you do this in a powerful way while still making medical, legal and regulatory comfortable.”

Glenn Zimmerman, CEO Mad Bear

Glenn Zimmerman, CEO Mad Bear Productions

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A Few of Our Healthcare Clients

Our deep understanding comes from more than 10 years of building, transforming, elevating, and
driving results for some of the largest healthcare providers in the world.

McKesson

Ready – Set – Action

Behind the scenes with Northwell Health and McKesson

“We fully immerse ourselves in our client’s goals and challenges to conceptualize an approach to their video needs that not only speaks directly to their audience, it activates them. We have helped some of the largest names in healthcare develop and rethink their approach to video storytelling and communications to achieve the best possible results.”

Heidi Marks – VP, Creative Director and Director of Video & Broadcast



Take It From Our Friends From Northwell Health

Our Industry leading Healthcare content not only showcases authentic stories, it allows our clients like Northwell Health to focus on what they do best, while we focus on driving results.

Check out this 30 sec video snippet from a patient education series. We took into account audience to drive the tone: 70+ year old men. And then we mixed video and animation to inform while putting that patient at ease.

“We have already received positive feedback from leaders at another Northwell Hospital (outside of our pilot region), who are anxious to implement the videos and the overall campaign at their site when we’re ready to expand the program.” – Northwell Health Team Lead

Some examples of our work

Case Study – Northwell Health

Challenge: Convey the same message to two different audiences.

Backstory: Mad Bear CEO Glenn Zimmerman goes Behind the Creative to tell you the story behind the story.

Client: Gracepoint Health

Title: Gracepoint: About Us

Backstory: We wrote a comprehensive narrative and created a moving tone that walks the viewer through the different parts of what makes Gracepoint The Source of Wellness. This narrative is now their brand message. Their true differentiator.

Client: McKesson

Title: Abby’s Story Part I

Backstory: This video was used on stage during a meeting of top McKesson executives. Brian Tyler, McKesson’s CEO, used the video as part of his remarks to inspire leadership around McKesson’s core values. The goal was for that inspiration to trickle down throughout the company. Brian broke down on stage after the video played. We have been a key McKesson partner ever since.

Authenticity is THE WAY for brands
to stand out in this crowded and noisy media environment.