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Author: Roshni Hannon

Often life passes quickly. One day becomes another and we notice very little about individual moments. Many times when something happens we take pause. We hear about a school shooting, a plane crash or a beloved actor passing. We have little to do but watch through a lens, like it’s a production being played out on the big stage, and the tragedy unfolds before us.

As a salesperson, no matter how long your sales cycle, one of the most important things that you need to build with your buyer is trust. You could argue that getting a deal done without trust is next to impossible. If someone doesn’t trust that you have their best intentions in mind, that you can help them solve their challenges, and that you are an